Rowling is About to Start Another JK Ripple Effect!


With all the hype around JK Rowling’s new movie, “Fantastic Beasts and Where to Find Them,” I predict we are about to see another wave of what I like to call the JK Ripple Effect.
So how does the JK Ripple effect work?
I’ve noticed that after any new Harry Potter book or movie comes out, we see an explosion of books involving wizardry and magic.
I understand why authors do this. Magic and fantasy are obviously popular topics, and why not give readers what they want? Book fans vote with their hard-earned dollars, and given how many people have plunked down their money on HP tales, they obviously like what they see.
Here’s the thing, though: I think HP would have been popular even if there hadn’t been a single magical element in it. Not a centaur, not a snitch, nor a Nearly Headless Nick. It’s easy to forget that inside all those trappings is a classic coming-of-age story that touches on major themes of hardship, loss, despair and resilience. The books are stuffed full of well-developed, believable characters, and JK managed to work in themes that seem especially relevant in today’s Trump America.
In other words, it isn’t the magic that made HP magic.
I predict that people are going to love Fantastic Beasts. And they will continue to revel in JK’s brilliant worlds. And writers will continue to tap into the fantasy she creates.
So for the next few months, we can expect to see a lot of robes and wands on book covers.
Big hugs!